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NEW PRODUCT INTRODUCTIONSJohn Henshell internal communications sample, marketing
Boyds Bold Blend for Coffee Connoisseurs ISLAND MIST ICED TEA: BETTER THAN PARADISEBoyds
new Island Mist Iced Tea (code ^&%*) is now available. Our R & D
lab created a product that, according to taste tests conducted by flavor
panels in Portland, is as good or better than the Paradise Original
Blend it is replacing. Island Mist Iced Tea is as refreshing as an
island breeze on a hot spring or summer day. If the recent West Coast
heat wave is indicative of the rest of the spring and summer, your
accounts will have throngs of thirsty customers who want to consume mass
quantities of refreshing cold beverages. Island
Mist Iced Tea is “a naturally sweet blend of tropical fruit
flavors,” according to Allen Green, who did much of the work to
develop the blend. It is sugar-free, and sweet enough that drinkers will
not need to add sugar. Island Mist Iced Tea also contains less caffeine
than regular tea. Regular and decaffeinated teas are mixed with the
natural and artificial flavors of several tropical fruits. Paradise Gone Paradise
Original Blend (codes $@& and *^*&) has been discontinued. The
Boyds product is better and a better deal. It yields eight gallons more
per case, as there are eight more bags per case. As Herb Baughman put
it, “You get more bag for the buck.” Earl on Ice Price Earl
on Ice prices will be increased June 1. Be the early bird, and sell as
much as you can before the prices go up. Back to the Island Boyds
Island Mist Iced Tea is in the same packaging as Earl on Ice and Citrus
Spice Iced Tea (code @#*; introduced last year). The poly-pouches will
keep the tea fresh for six months to a year. The pricing is also the
same as Citrus Spice Iced Tea. Island Mist Iced Tea will be listed on
your June 1 price pages. Each bag yields one gallon when poured over
ice. There are six one-ounce brew bags in a package, packed eight per
case. They Tried It, They Liked It We
test-marketed Island Mist Iced Tea with flavor panels at a Boyds Coffee
Store in Portland. Enough of the panelists favorably compared Island
Mist with Paradise to convince us that we are introducing a more
competitive product.
BOYDS BOLD BLEND FOR COFFEE CONNOISSEURSRip
City Coffee, originally introduced
for the Portland market in the spring, is now available for everyone.
The coffee comes in 6 lb. whole bean (code @~$%) and ground (code
&^## for 46/3 oz. bags with filters). Airpot labels (L60) are
available. Rip
City Coffee has balanced character, body, and flavor. The extraordinary
blend is rich, sweet, and smooth. Danny Raymond says, “If you took the
most unique blending coffees in the world, and made a blend out of them,
this is what you’d come up with.” That’s how we developed Rip City
Coffee. Rob Wan adds that the roast maximizes the character of the
individual coffees. He recommends, “If you really want to enjoy this
coffee, treat it with respect: brew it correctly.” The
trailblazing coffee appeals to a hybrid of Scandinavian and American
tastes. A panel of coffee industry experts agreed that Rip City is an
excellent coffee. Four of the five panel members rated it a “10” on
a one to ten scale. One of the experts said it was the best coffee
he’d ever tasted. The panel confirmed Rob’s opinion that people who
appreciate the best coffees will love the Rip City blend. Although
this blend is palatable to more people’s tastes than most coffees, it
appeals especially to the person with discriminating taste who is
looking for something that compares with no other coffee. Demonstrate
Rip City Coffee for the customer who wants something different and
special. The customer does not have to be specifically seeking a select
European coffee to recognize Rip City’s distinct character. Rip City
Coffee should help you compete with small gourmet coffee roasters in
your area. Sales Boom with Rip City Oregon
businesses have already experienced great success with Rip City Coffee.
Caffe O’Cean, a gourmet coffee store in Ocean View mall in Oceanside,
is selling 40 pounds a week of the new coffee. Tom Hedges, who got the
account, reports that Rip City Coffee has been their top seller since it
was introduced. Customers who buy a cup of the brewed coffee are also
purchasing bags of the whole bean. Caffe O’Cean expects even bigger
sales when the basketball season gets underway. They sell espresso and
our full line of gourmet coffees (and only Boyds coffee). James and the Giant Hamburger, an Oregon chain with four locations has doubled their coffee business with Rip City Coffee. The new coffee is also selling well outside of Oregon: it’s been very popular in Vancouver, B.C. Island Mist Iced Tea: Better Than Paradise
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