Table of Contents



These samples are representative of my work and show some of the  types of projects I’ve completed. Most of the samples are older, as I’m contractually prohibited from republishing the majority of work I’ve created in the past decade.

I have changed the names of people and any information that might be proprietary.

Thank you for reviewing my work.

Strategic internal communications

The Index of articles I wrote for What’s Brewing, the Boyd Coffee Company newsletter, contains about 20 samples that illustrate the breadth of strategic communication contained in the newsletters.

GUPI newsletter article for Standard Insurance Company 6/5/89



I wrote most of the copy, edited, designed, and desktop-published these newsletters (all are pdfs):

Boyd Coffee Company 11/22/91

Boyd Coffee Company 12/27/91

Boyd Coffee Company 11/20/92

OCIABC Ampersand 5/98

NOTE: These articles may not be used in whole or in part without express permission from the copyright holder and the author.

In the Park Summer 01

NW SABR (Northwest Chapter of the Society for American Baseball Research) 7/11

NW SABR 7/12 

Print periodical articles (original unedited versions)

e-commerce and Ethics

This article was originally published by Computer Bits under a different title.

Where to Buy a Computer/System

I wrote this article for Computer Bits in 1997. The advice was fine for its time, but not relevant for this century.

Planting Roots in the Community

an article I wrote for annual publication about a non-profit organization, “Friends of Trees”

Forbidden Words of the ‘00s

I wrote this cautionary feature article for Ampersand, the monthly newsletter for members of Oregon/Columbia IABC (International Association of Business Communicators), in ’98 for use in ’99; it is humorous, but true

 Web content (original unedited versions)

index of articles I wrote for a how-to Web site that was later acquired by a content mill

marketing articles I wrote for, a consumer electronics e-tailer; these articles are accurate (for their time), but heavily biased toward getting people to buy online

Get the Goods: How to Choose the Cassette Deck that Will Bring You the Most Pleasure

Get the Goods: How to Choose the Personal Radio or Cassette Player that Will Bring You the Most Pleasure

The Best Sounding Tape Deck for Under $200

article about ISP bandwidth caps for a technology Web site oriented to non-savvy consumers 


strategic internal and external communication editing

A letter and press release I edited for a client

strategic “before and after” editing

I edited this article for an internal publication for a medical cooperative organization.

Résumé Consultation

an example of how I've helped people with résumés

content consultation for

book editing

marked-up editing sample

Marketing communications

statement stuffer (Boyd Coffee Company)

letter to retail customers (Boyd Coffee Company)

new packaging project (Boyd Coffee Company)

IABC brochure (PDF)

I wrote and designed the brochure OCIABC (the Oregon/Columbia chapter of the International Association of Business Communicators) used to promote membership to prospective members. This is a tri-fold brochure. The PDF shows the front and back of the unfolded brochure. 

From the Board

Members of the OCIABC board of directors took turns writing this column. This one is a humorous marketing column. It’s true. March ‘99

Story Time flyer for Tigard Public Library

The original text and graphics are preserved from this 1982 flyer

Radio and audio production samples

I worked in radio in all capacities for seven years before, during, and after college. The index of sound files made from reel tapes includes samples of my radio projects and material recorded for a comedy album. 

Baseball home page

my baseball pages contain published and unpublished articles, research projects, and my annual preseason predictions

Baseball home page

investigate my writing and research skills outside of the professional context


NOTE: These articles may not be used in whole or in part without express permission from the copyright holder and the author.


John Henshell

Work Samples