EMPLOYEE RECOGNITION/NEWS

John Henshell internal communications sample, employee recognition, employee engagement (public recognition for accomplishments)

CHAMPION OF BREAKFASTS

Tom Carter (SA 101, Grand Junction, Colorado) sold the most cases of flour and juice products during this year’s Breakfast Sale. He was our most successful Rep during last year’s sale, too. Tom sells a lot of pancake mix to a chain of five restaurants in his Sales Area, but much of his success is attributable to demonstrating pancakes and syrup. He added eight new pancake customers as a result of his demos; some of those sales were to existing accounts. During his demos, Tom tells the prospect or customer which restaurants in their area are already using our pancake mix. Word-of-mouth and referral testimonials are important considerations for his customers. Even more valuable is the fact that our product almost always wins head-to-head competitions for taste and texture.

Danny Jones (SA 78, Bozeman, Montana) sold *** cases, second among all Boyds Reps. He increased his sales by a couple hundred cases by preparing information showing his customers their average monthly purchases and the savings they could realize by purchasing in quantity in advance. His knowledge of his customers’ usage patterns and needs enabled him to estimate accurately the volume of breakfast products they would use during the summer, which is the busy season in Danny’s Sales Area. He believes the trust and loyalty he has established with his customers made it possible for him to succeed with that sales strategy.

Dave Olson (SA 88, Salt Lake City) and Mike Moulson (SA 84, St. George, Utah) had the third and fourth highest sales. Mike and Howard Turner (SA 72, Idaho Falls) each got 13 new customers, more than any other Boyds Reps. These Reps are the champions of breakfast.